^sleek; complex design; obvious what it is; consistancy; colour schemes relate to flavours; target market probably young to middle aged people, possibly broader than that; gender neutral designs; typography is simple, clear, not too bold.
^really funky, artistic; a lot going on, but you can still clearly see the typography; aimed at young to middle aged people, 18-30 ish; bright colours.
^the bottle represents the product itself; simple colour scheme so doesn't detract from the design; typography is quite fancy, but clear to read; target market probably young to middle age, fairly gender neutral but possibly more masculine than feminine.
^target audience is children, but has to appeal to parents as well (because they're the ones buying the products for their kids!); packaging represents what the product is, orange juice looks like an orange; consistant throughout designs; minimal text needed; because of unusual shapes they are specially designed with sharp edges so the will stand up; slick, sharp, simple designs- thinking outside of the box!
^colours and shape (leaf) to represent nature --> natural beauty, positive view of self; aimed at women aged between 16-25 (give or take a few years); sleek, shiny, simple design.
^sleek shape and form; consistant designs; smooth, strange, curvy shapes; block colours; overlap of colours is cool; target market young people, 18-25 ish; aimed more at females suggested by colours.
^great idea to reuse egg cartons; theme and colour scheme relate; consistant designs; target audience would be mums with young children; the product is fairly gender neutral so that boys and girls could wear the socks, but there's a cutesy femininity to the designs to grab the attention of mums; typography is cute and childish, to match the brand identity, but clear and bold.
^minimal text; cartons appear to be made of the skins of the fruit juice they contain; I can imagine they're textured cartons?; consistant shape and form; target market would be children, but to appeal to mums; gender neutral for children; very simple design, maybe a tad too plain, there doesn't appear to be any information about the contents of the cartons.
^very clever branding- notice the way two cans put together sneakily represent a woman's bottom half in underwear..subliminal messaging?; text is small and not clear in the picture, but possibly clearer in reality; target market is probably young to middle aged men, due to the subliminal message; masculine design; simple colour scheme, not too bold but interesting image on the cans- from a distance you wouldn't be able to see what it is so would require further inspection and probably handling the can ---> likelihood to buy increases!
^really weird design...but cool all the same; old fashioned style typography; simple design; not clear what the product is, but is intruiging; target audience would be people with a sense of humour, probably young males; the design is fairly male orientated I'd say, due to the man's chest on the front, and it's not a cute or feminine design.
^target market is children and parents; I'd say it's a more masculine design due to the sharks; consistant despite the sharks being different colours and having different expressions; typography is bold and clear; simple designs; colour schemes are bright and eye catching.
^very modern and futuristic looking; sleek shape and form; matte metal with minimal detail; type style and colours are widely recognised and associated with coca-cola brand; typography is bold and stands out; colours all compliment each other; consistancy throughout designs;
details are kept on back of bottles so not to detract from the eye catching new designs; target market is pretty much anyone and everyone- however more young to middle age than children and the elderly; gender neutral designs.
^feminine design; target audience probably middle aged women; consistant designs; bright colours compliment each other; typography stands out from the images; shape and form of bottles is sleek, simple; very decorative designs.
little bit of primary research!
^like the top of this, really quite interesting, though difficult I'd assume
this box flattens by pushing the top and bottom together, and then pops open again by pushing the silver bits in! How cool!
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