Wednesday 5 November 2014

Initial description of product / ideas

The purpose of my product is to aid people with things that they sometimes struggle with, for example confidence, creative block or stress. The focus will be on creative flow, targeted at pretty much anyone but especially people in the creative industry.

The benefits of my product will be something along the lines of reducing stress, increasing creative flow and generally energising people.

States of mind / physical problems that my product could help improve:
- stress
- confusion / disorganisation
- anger
- exhaustion
- mental fatigue
- muscle cramp
- run down
- frustration
- mental block / creative block
- headache / migrane
- focus / distraction
- demotivation
- lack of confidence

These things all build up and could possibly cause psychological problems so it's better to treat them when the problem is only small. They all link in different ways so the 3 products I choose can either work together like a gradient of strength in the remedy or be for completely separate things such as 'mind, body and spirit'.

My product has to practical and small so that it's easily carried and can be slipped into bags or pockets. It needs to work fast and have eye catching packaging to appeal to all different types of people. It's only a temporary boost, and not meant as a long term solution to a problem.





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