Monday, 10 November 2014

Solidifying ideas for product

So the three products I am going to design packaging for are going to be treatments for:
- Creative block; Peppermint
- Lack of focus / concentration; Lemon
- Stressed / calming; Orange

My product is going to be a scent based liquid that can boost a person once smelt.

There's no particular target market, as these things can apply to a wide range of people in a variety of lifestyles. The only factor would be an age restriction of 18+ on the product due to it's medicinal nature.

As a student, I'm well aware of having creative block, losing focus and getting stressed, so I can reflect these experiences onto my packaging designs.

I now need:
- a company name / brand name
- logo
- names for each product
- colour scheme

So....

Company name ideas:
- Step One / One Step; taking a step towards a healthier mind, better work style, etc
- Step by Step;
- Balance; getting a healthy work / life balance, scales as the logo?
- Inhale;
- Breathe;
- Take it in;
- Essence;
- Aroma;
- Genie in a Bottle;
- Pop the Cork;
- Aura;
- Nourish;
- Breakthrough;
- Vitalize;
- Breathe Deep;
- Zing;

> If the company name was STEP ONE, the names names for each product could be...
- To relieve creative block - Peppermint - UNBLOCK
- To aid focus and concentration - Lemon - TARGET
- To relieve stress and aid calming - Orange - EASE

Very instructional

> If the company name was BREATHE DEEP, the names for each product could be...
- To relieve creative block - Peppermint - FRESH
- To aid focus and concentration - Lemon - ZEST
- To relieve stress and aid calming - Orange - CITRUS

I really like the above names - Breathe Deep; Fresh, Zest and Citrus

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